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Purple toothpaste and oil pulling are the top-growing trends in oral care on search in the US, according to Spate.
September 17, 2023
By: Lianna Albrizio
Associate Editor
With consumers placing good oral hygiene habits on a pedestal, tooth pulling woes are no longer a concern. Apparently, oil pulling has become the new norm in healthy choppers. That, and purple toothpaste. For those scratching their head, advertisements for purple toothpaste have been plastered across Instagram and TikTok by influencers accompanied by a lightning-fast graze over their polished teeth with their tongue, and praised by celebrities and influencers alike, most notably, Kim K...
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